Apa Itu Engagement Rate?
Engagement rate adalah metrik pengukuran interaksi audiens pada content marketing – kampanye pemasaran.
Makin tinggi engagement rate, makin bagus visibilitasnya di platform media sosial.
Disini comment, share, like , save dan action lainnya jadi fokus utama.
Metrik Buat Cek Engagement Rate Secara Umum
Instagram
Likes, komentar, share, save, DM, profil visit, Get directions, penggunaan hashtags
Facebook
Reactions, klik, komentar, shares, pesan pribadi.
Twitter
Retweets, mentions, komentar, penggunaan hashtags.
Pinterest
Comment, Likes, pins.
LinkedIn
Likes, komentar, reposts, shares, pesan pribadi, klik tombol kustom.
TikTok
Comment Likes, komentar, save, share.
YouTube
Likes, komentar, shares, downloads, save.
